Red Rake Gaming partners with Italian powerhouse Lottomatica

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GiG clients can now take advantage of market-leading business intelligence and marketing automation features without the need for further integration

AretoNet, the market leading business intelligence and marketing automation provider has completed the full integration process with Gaming Innovation Group, meaning their extensive client list now have access to AretoNet’s platform.

This new alliance is the culmination of a successful year for AretoNet and its focus on partnering with the best iGaming platforms.

The integration into the GiG Real-time, data platform was developed and delivered quickly, leveraging the AretoNet teams’ extensive technical expertise. It gives GiG’s clients the ability to engage with players across the entire customer journey using key gaming, engagement and campaign data to make accurate decisions and maximising marketing ROI.

The latest partnership will see GiG offering AretoNet’s full suite of products supplement the already extensive GiG Data Platform solution, including real-time business intelligence, marketing automation, predictive modelling and campaign execution, providing the capability to launch and trigger real-time, multi-channel marketing campaigns with full end-to-end analysis tracking.

Justin Farrugia, Co-founder of AretoNet said: “Offering our products to the very best operators in the iGaming sector is our key strategy and this new integration with Gaming Innovation Group emphasises that ambition.

“Our expert team and their dedication to streamlining what can be an extensive process, means we are able to deliver in double quick time. The benefits of working with our live data streams are there for all to see and we are delighted to now offer this market advantage to all GiG clients”

Martin Collins, Director of Sales and Business Development at GiG, said: “In today’s fast-paced,  competitive marketplace being able to offer our clients the tools to help them differentiate themselves from the competition  is something we view as an essential part of our service offering. We were immediately impressed by AretoNet and its innovative data capturing and business analysis product offering, which will give our customers a competitive edge, allowing them to make better and more informed business decisions based around their customer journeys and marketing campaigns . This will not only help to benefit their player lifecycle in the short-term with increased player acquisition and retention, but also for years to come with their overall marketing  strategy..”