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Latest big name to list on the Huawei Apps Platform
Huawei, the leading global technology company, has announced the launch of Angry Birds 2, the hugely popular game from developer Rovio, on the rapidly expanding AppGallery. This is the latest move onto the platform from a major mobile gaming company, indicating the growing influence of AppGallery as a means to reach large international audiences.
“We are developing partnerships with some of the world’s leading game developers and as they reap the dividends of exposure to our vast user base, confidence amongst other studios and developers is growing,” said Derek Yu, President of Huawei CEE & Nordic and Canada at Huawei Consumer Business Group. “This of course benefits our customers who are increasingly gaining access to the exciting, inspiring games that feature at the top of their gaming wish-lists.”
Angry Birds is widely acknowledged as the game that established mobile as a viable gaming platform. However it is Angry Birds 2 that drove the popularity of the brand, challenging users to build the ultimate flock to defeat their enemies, the pigs, and save the eggs. Gamers will be able to train their skills on Angry Birds 2 by mastering the slingshot, which will accelerate them up the leader-board, increase their scoring power by recruiting birds with feathers and competing in new events to collect seasonal hats.
This is the first Rovio game to be listed on AppGallery, however the movie based on the game is already available on Huawei Video¹, the company’s platform for video content. As well as playing the game, users will also be able to customise their phones using Huawei Themes to display Angry Birds 2 branding, while customers with Huawei smartwatches and bands will be able to download Angry Birds 2 watch faces.
As part of its commitment to developers’ commercial success, Huawei will also support the launch of Angry Birds 2 with 50% cash back on the first in-game transaction, and 20% on other transactions in Europe² between 1st and 14th July.
“We are very excited that Angry Birds 2 will now be available to millions more gamers around the world through our partnership with AppGallery” says Miikka Lindgren, VP of Business Development at Rovio. “Rovio’s mission is to create joy, and we are always happy when our games and the joy we create reach new audiences. I hope lots of new players get into some serious pig popping fun with our Angry Birds and their porky enemies, using all the fantastic gameplay options that we are putting at their disposal.”
Huawei provides comprehensive support for app integrations
Huawei has always worked closely with app publishers throughout the technical process of bringing games onto AppGallery. It forms part of Huawei’s commitment to all developers in empowering them to quickly realise the massive business benefits and enhanced user reach of an app store that is now the third largest in the world.
As one of the world’s fastest-growing app marketplaces, AppGallery strives to partner with leading brands and gaming developers, like Rovio, whose titles attract the biggest global audiences. This is allowing the platform to list a constant stream of exciting, challenging and entertaining content, connecting users with the games they most want to play and developers with a new and previously untapped customer-base.
The gaming category is at the forefront of apps expansion on AppGallery with over 500% more games now available on the platform compared to a year ago. The company has also created a separate tab dedicated to gaming on AppGallery’s home page, which was launched along with the new-look app store design earlier this year. The feature allows users to easily find games and content specific to their interests quickly and easily.
As part of its ecosystem development, Huawei is working closely with over 4 million registered developers to constantly bring new content to the platform, with over 134,000 applications now integrated with HMS, Huawei’s proprietary mobile services platform.
Angry Birds 2 is now available to download from AppGallery worldwide at https://appgallery.huawei.com/#/app/C104391333
For more information please visit https://consumer.huawei.com/en/mobileservices/appgallery/.