Reading Time: 2 minutes
Leading Asian operator, Jade Entertainment, has announced a bold dual-sportsbook launch for the Indian and Philippines markets. Lucky Yeti, its breakthrough digital sportsbook and casino, is custom-built for the unfolding Indian sports betting market. While Jade Sportsbet, certified and regulated by PAGCOR, is primed to exploit fast-moving online and retail opportunities across the Philippines.
Both sportsbooks are powered by RPM Gaming, an emerging force in online and retail betting and gaming across emerging markets. Their unique combination of pricing models, coupled with a curated selection of odds from the industry’s best data feed suppliers, grants customers access to the most sophisticated and reactive in-play prices on the sports they love, with competitive markets available across a high-octane sporting summer – featuring the rescheduled Euro 2020 football, basketball’s NBA Playoffs, the Pakistan Super League and the postponed IPL cricket which recommences on 19th September.
Lucky Yeti features a mobile-first tailored interface, localised for responding to native demands and player enthusiasms around the most popular sports in the territory. These culturally-contingent Indian-market offerings also extend to casino where popular lottery and virtual TV games sit alongside classic card games, whose immersive gameplay is tailored to give players an engaging experience in a card-playing, sports-mad territory.
Live casino, in particular, has captured players’ imaginations since Lucky Yeti’s launch, with best-in-class products from BetGames.TV, Ezugi and Evolution capturing engaging, real-time table games, such as Andar Bahar and Teen Patti. These games are filling the void for authentic user experiences at a time when land-based gaming across Asia as a whole is severely restricted due to the pandemic.
These multilingual sportsbooks are respectively localised for Hindi and Filipino languages, while Jade Sportsbet is breaking new ground with its flexible use of OTP (one-time password) account-recognition and QR codes, a key convergence trend expected to belatedly marry up the offline and online journey for Philippines players with an intuitive omni-channel solution that nimbly negotiates the demands of stringent regulation for improved player security.
Joe Pisano, CEO of Jade Entertainment: “We’re thrilled to be up and running with Lucky Yeti, our first sportsbook targeting the Indian-facing market. While Jade Sportsbet, which will be launching soon, will revolutionise the Philippines digital space. Thanks to our software and operational partners at RPM Gaming, we were able to construct and curate these customized websites from scratch. Based on encouraging performances in both acquisition and retention metrics, it seems our customers are loving these local touches, too.
“Jade’s strategic direction is to roll out more online sites in legal international jurisdictions, as we continue to provide land-based operations with a bridge to the online world. Although the trend towards digital from land-based domains was already manifest, the pandemic has had a catalytic effect, increasing the surge in digitized entertainment. As the coronavirus has closed casinos across Asia, or simply made people far more reluctant to venture out because of the risks, Jade’s intersectional expertise from land-based to online has come to the fore.
“That said, I’m thrilled to say that Jade Sportsbet has now returned to Okada Manila and is performing extremely well.”