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Metric Gaming, the innovative B2B sportsbook platform and services provider, has powered another complete sportsbook launch following the successful debut of Snabbis sports betting service. The European sportsbook, which comes two years after its online casino launch, will be made available and fully localised in each country the brand operates in.
Snabbis’ sportsbook will offer players an enhanced customer service experience via Metric Gaming’s in-play personalisation engine, while an optimised back-end can process more than 2,000 bets per second.
“We are pleased to have our Sportsbook live and are confident we have a product led platform that we are able to differentiate; allowing us to compete for market share,” said Max Falkman, Snabbis’ Managing Director.
“Our future plans align well with Metric’s and we have every confidence in Metric’s cloud-based technology and we’re looking forward to a long and successful relationship.”
Metric Gaming’s complete sportsbook product is a multi-tenant platform, which houses multiple operators while allowing them to maintain complete independence. It enables individualised odds and risk set-up for each tenant by configuring more than 20 custom parameters and can provide a customised or templated user interface.
The sportsbook allows pricing autonomy for every market and every selection, a vital advantage as international brands consider localised marketing campaigns and taxation rules.
“We’re thrilled our partners at Snabbis have entrusted us with their entry into the sportsbook vertical. Snabbis will benefit from a best-in-class sportsbook proposition that will bring a market-beating product to their players,” said Jim Supple, CEO of Metric Gaming, which is licensed in the UK and Malta.
“The Metric Gaming complete sportsbook product synchronises perfectly with their expansion plans across multiple territories. Its localisation capability will give them a significant competitive advantage over their rivals, and we’re excited to have the opportunity to contribute to Snabbis’ success.”
