UK-based private bookmaker, Fitzdares, has awarded its contract for digital operations in Canada to igaming and betting specialist, Affili8, based in North East England.
Affili8 is currently working with operators, iGaming businesses, and affiliates in the UK, USA, New Zealand, Brazil, South Africa, and Romania, as well as Canada.
Affili8 Director Chris O’Rourke said: “We’re excited to be working with Fitzdares again, they are such a unique brand with a great heritage in the iGaming sector. We initially worked on a project with their UK sportsbook back in 2021 and we’ve maintained a relationship ever since.
“They acquired a Canadian (Ontario) licence in 2022 and we look forward to helping them establish themselves in what has quickly become a very competitive Canadian market.”
Tristan Wootton, Fitzdares’ Director of Growth, said: “We’re delighted to work with Affili8 on our first launch outside of Europe. The team understands our brand ethos and not only solves one of our many headaches as we scale the business, but is also helping to educate our teams on best industry practice. We’re passionate about supporting British businesses like Affili8, so this is a win-win.”
Chris added: “Fitzdares is a wonderful brand to represent – it has personality and kudos in a very crowded market. However we’ve been getting fantastic results for all of our clients, enabling them to compete with the more established big-name brands. That has enabled us to expand with key appointments, including a new head of SEO, bringing the workforce to 11. It has been an amazing and intense journey for Affili8 so far – and long may it continue.”
