Low6’s free-to-play games will enable BET99 to build out an enriched customer database in the relatively new Canadian sports betting sector.
Low6, the award-winning leader in sports gamification, has entered into a partnership agreement with Canadian online sportsbook and casino BET99 to offer new free-to-play Pick ‘Em games for the NFL season. BET99.com and BET99.net are operated by BQC Consulting GmbH, a subsidiary of Sports Venture Holdings Inc. BET99 is the latest name in a growing list of operators to turn to Low6 since the free-to-play games experts announced that their industry-leading gamification technology was being made available to the sports, sports betting and gaming industries as a full whitelabel, turnkey B2B solution. BET99 has moved to partner with Low6 as North America’s biggest sport begins to once again ramp up and dominate the sports betting sphere.
Low6 is entering a new, extremely fruitful gaming market in Canada, following Ontario’s legalization of sports betting just last year. The Canadian betting market represents a multi-billion dollar industry and Low6’s content-rich free-to-play games can be leveraged by operators like BET99 to build out an enriched customer database in the burgeoning space, and take advantage of the acquisition opportunities that the engagement with these games provides.
“Several operators are focused on capitalizing on the opportunity that the relatively new Canadian market represents” Low6 Co-Founder and Group CEO Jamie Mitchell says. “Beyond acquiring specific user data, Low6’s gamification suite provides operators with strong behavioral data which can be used to best personalize communications with them. We are excited to enter what will be a very successful partnership with BET99 to deliver this data within a first-class gaming experience”.
“We’re delighted to have the opportunity to work with Low6” said Milena Teskova, CEO of BQC Consulting GmbH. “Their expertise in free to play games is known industry-wide, and they have a strong understanding of the market and consumer. This partnership will add depth to BET99’s suite of engagement tools, while continuing to drive and onboard new users at scale.”
