Kings Entertainment Group, the parent company of global online gaming innovators LottoKings and WinTrillions, announced its intent to research and develop strategies to prepare for the next frontier of online gaming, the Metaverse.

Known for its position at the forefront of the global online gaming sector, Kings Entertainment has now set its sights on the Metaverse for future expansion. The Company has signed an agreement with a leading global digital asset investment and capital markets advisory firm, offering deep blockchain expertise and a network of highly sought-after and recognized Metaverse experts with a world-leading track record of executing on projects for Fortune 500 companies, governments and digital asset offerings from the venture incubation phase to liquidity.

The Metaverse is a network of 3D virtual worlds focused on social connection. Often described as a single, universal virtual world blending virtual and augmented reality, the Metaverse has the potential to transform the world of online gaming, as players seek increasingly sophisticated gaming experiences.

“We’re very focused on our role as innovators within the gaming industry, continually pushing the boundaries to create the next great experience for players. In 1997, when others were taking telephone sports wagers, I was developing an Internet strategy – now, it’s time to prepare for the next evolution of online entertainment, the Metaverse,” Steve Budin, CEO of Kings Entertainment, said.

In preparation for this exciting next phase, Kings Entertainment has secured a soon to be announced URL and is actively exploring purchase options in the virtual Vegas City area of Decentraland. The Company has also created an internal division responsible for Metaverse initiatives, with the goal of leading the global gaming industry into this new universe.