{"id":28192,"date":"2025-08-26T07:32:00","date_gmt":"2025-08-26T07:32:00","guid":{"rendered":"https:\/\/europeangaming.eu\/portal\/?p=190031"},"modified":"2025-08-26T07:32:00","modified_gmt":"2025-08-26T07:32:00","slug":"the-ux-revolution-why-gaming-corps-website-redesign-reflects-the-industrys-digital-shift","status":"publish","type":"post","link":"https:\/\/hipther.com\/events\/the-ux-revolution-why-gaming-corps-website-redesign-reflects-the-industrys-digital-shift\/","title":{"rendered":"The UX Revolution: Why Gaming Corps\u2019 Website Redesign Reflects the Industry\u2019s Digital Shift"},"content":{"rendered":"<div style=\"margin: 5px 5% 10px 5%;\"><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/europeangaming.eu\/portal\/wp-content\/uploads\/2025\/08\/Juha-Kauppinen-INT.jpg?resize=800%2C533&#038;ssl=1\" width=\"800\" height=\"533\" title=\"\" alt=\"\" \/><\/div><div><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><strong><em>How Gaming Corps&#8217; Website Redesign Mirrors the Industry\u2019s Shift Toward Seamless Digital Journey<\/em><\/strong><\/p>\n<p>The online gaming industry is a whirlwind of constant change, and to stay ahead, companies must evolve their digital presence. <strong>Juha Kauppinen, CEO of Gaming Corps<\/strong>, explains why the company&#8217;s recent website redesign was more than a simple visual update. It was a strategic move to better reflect the company&#8217;s growth, showcase its expanded portfolio, and create a seamless digital experience for partners and stakeholders.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What prompted the decision to redesign the website?<\/strong><\/p>\n<p>We had clearly come to a natural point in Gaming Corps\u2019 growth, so the need for a redesign just naturally became obvious.<\/p>\n<p>We\u2019ve had many new game releases, record-breaking quarters, and the launch of our Remote Gaming Server, so it became clear to the team that we needed a website which better reflected who we are today.<\/p>\n<p>It wasn\u2019t just about a fresh look, it was about making it easier for partners to explore what we offer and connect with us in a more intuitive, seamless way.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How does the new site better reflect who you are as a business today compared to a year or two ago?<\/strong><\/p>\n<p>A year or two ago, we were still finding our footing and growing our portfolio.<\/p>\n<p>But today, we\u2019re a more established, ambitious company with a clear identity and vision. The new site reflects that shift &#8211; it\u2019s more polished, more dynamic, and built to showcase not just our games, but our capabilities as a partner and platform provider.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What were the most important improvements you wanted to make during the redesign \u2014 and why were they important for your users or partners?<\/strong><\/p>\n<p>We wanted to ensure the website reflected how we present ourselves as a modern, innovative studio.<\/p>\n<p>So, we now have a more modern, user-friendly design and a UX that\u2019s more intuitive. What this means is that the site is easier to use, whether you\u2019re a client, partner or stakeholder.<\/p>\n<p>Speaking of partners, it\u2019s now easier for them to understand what we do and explore our games.<\/p>\n<p>We\u2019re very proud of the Gaming Corps portfolio, so now we can showcase it much better, with clearer vertical distinctions between our Mine, Smash4Cash and Plinko games, etc.<\/p>\n<p>When it comes to us as a company, we can now highlight our careers section to support our drive for talent acquisition and to keep growing our fantastic team.<\/p>\n<p>Finally, the new site also gives more prominence to our investor relations, reflecting our position as a listed company and offering clarity on that.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Were there any common pain points, feedback, or gaps in the old site that influenced your approach to the new one?<\/strong><\/p>\n<p>The main product offering wasn\u2019t clear to partners or visitors. The site design felt outdated and more suited to an early-stage company, and those days are long behind us now.<\/p>\n<p>Our investor relations content wasn\u2019t visible or prioritised enough, considering that we\u2019re a PLC, and existing partners weren\u2019t highlighted.<\/p>\n<p>The old site just didn\u2019t reflect who we are, what we do and what we can do. The new one does all of those things.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How important is your website today in terms of attracting or informing potential partners, clients, or stakeholders? Has that role changed in recent years?<\/strong><\/p>\n<p>Our website has become a much more important touchpoint for us, especially as we\u2019ve grown internationally and have expanded what we offer to our B2B clients.<\/p>\n<p>Our site is often the first chance we get to make an impression on potential partners or stakeholders, so it needs to communicate who we are, what we offer, and where we\u2019re going.<\/p>\n<p>The role of our website has evolved &#8211; it\u2019s no longer just a digital brochure; it\u2019s a core part of how we connect and do business.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What would you say to other companies in the B2B iGaming space thinking about refreshing their digital presence?<\/strong><\/p>\n<p>Don\u2019t underestimate the impact of a strong digital presence, because it\u2019s more than just visuals.<\/p>\n<p>It\u2019s about clarity, usability, and showing your value at a glance.<\/p>\n<p>Also, involve your people from across the company early on, as this helps create something that truly reflects your brand and speaks to your audience.<\/p>\n<\/div><p>The post <a href=\"https:\/\/europeangaming.eu\/portal\/latest-news\/2025\/08\/26\/190031\/the-ux-revolution-why-gaming-corps-website-redesign-reflects-the-industrys-digital-shift\/\">The UX Revolution: Why Gaming Corps&#8217; Website Redesign Reflects the Industry&#8217;s Digital Shift<\/a> appeared first on <a href=\"https:\/\/europeangaming.eu\/portal\">European Gaming Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading Time:   3 minutesHow Gaming Corps&#8217; Website Redesign Mirrors the Industry\u2019s Shift Toward Seamless Digital Journey<br \/>\nThe online gaming industry is a whirlwind of constant change, and to stay ahead, companies must evolve their digital presence&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":24,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[180],"tags":[],"class_list":["post-28192","post","type-post","status-publish","format-standard","hentry","category-interviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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