{"id":27886,"date":"2025-08-21T11:50:43","date_gmt":"2025-08-21T11:50:43","guid":{"rendered":"https:\/\/europeangaming.eu\/portal\/?p=189833"},"modified":"2025-08-21T11:50:43","modified_gmt":"2025-08-21T11:50:43","slug":"from-betbrothers-to-bc-brothers-scaling-in-regulated-markets","status":"publish","type":"post","link":"https:\/\/hipther.com\/events\/from-betbrothers-to-bc-brothers-scaling-in-regulated-markets\/","title":{"rendered":"From BetBrothers to BC Brothers: Scaling in Regulated Markets"},"content":{"rendered":"<div style=\"margin: 5px 5% 10px 5%;\"><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/europeangaming.eu\/portal\/wp-content\/uploads\/2025\/08\/ScalinginRegulatedMarkets.png?resize=800%2C533&#038;ssl=1\" width=\"800\" height=\"533\" title=\"\" alt=\"\" \/><\/div><div><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>A few months ago, we had the pleasure of speaking with Borja Imbergamo, BetBrothers\u2019 Head of Growth &amp; Strategy, about their ambitious mission to become a leading affiliate company in regulated sports betting markets.<\/p>\n<p>Since then, the company has rebranded as BC Brothers to reflect its multi-vertical vision, now overseeing both BetBrothers (sports betting) and CasinoBros (online casinos). We sat down with Borja again to discuss the strategy behind this move, the company\u2019s growth, and its commitment to shaping a more transparent iGaming landscape.<\/p>\n<p>&nbsp;<\/p>\n<h2>BetBrothers has recently rebranded as BC Brothers. What was the thinking behind this move, and what does it mean for your strategy going forward?<\/h2>\n<p>The rebrand was a natural step in our evolution. <a href=\"https:\/\/betbrothers.es\/\"  rel=\"noopener\">BetBrothers<\/a> had strong traction in sports betting, but as we expanded into online casinos with CasinoBros, we wanted an identity that could unite both brands under one mission. BC Brothers allows each brand to maintain its own voice and focus, while benefiting from a shared growth strategy. It\u2019s about clarity, transparency, and staying true to our mission of connecting players with safer bets across multiple verticals.<\/p>\n<p>&nbsp;<\/p>\n<h2>Every company faces the pressure of quarterly results versus a long-term vision. How does BC Brothers strike that balance?<\/h2>\n<p>Our approach is built on organic growth. High-quality organic traffic takes time and consistent effort \u2013 it\u2019s not an overnight success. But it\u2019s also the most sustainable path forward.<\/p>\n<p>For instance, in markets like Spain and Greece, where we&#8217;re seeing strong traction, we naturally focus on optimizing that performance. We celebrate quarterly results because they validate our initial strategies and provide the resources to invest further. Simultaneously, we dedicate significant resources for new markets and ventures. These are critical investments in our multi-year vision.<\/p>\n<p>We invest today to secure growth for years ahead. It\u2019s about consistent, quality growth rather than quick, unsustainable wins<\/p>\n<p>&nbsp;<\/p>\n<h2>Which markets are currently your strongest, and what new ones are on your radar?<\/h2>\n<p>Currently, our primary focus markets, and where we&#8217;re already seeing really good traction, are Spain and Greece. These markets were chosen strategically for their established regulatory frameworks and significant potential. Our team has a strong understanding of the local player base and operator needs there. That is certainly paying off in terms of performance.<\/p>\n<p>Looking ahead, while Spain and <a href=\"https:\/\/betbrothers.gr\/\"  rel=\"noopener\">Greece<\/a> remain key, we&#8217;re very excited about the potential in a number of other regulated markets. Our approach is always to go where we can genuinely add value to both operators and players. This leads us to focus on regions like Mexico, Peru, and Denmark, among others. Our strategy, much like in Spain and Greece, is based on delivering high-quality, compliant traffic. This is precisely where our expertise shines. The focus is always on where we can add real value. We don\u2019t just want to be present \u2013 we want to be effective.<\/p>\n<p>&nbsp;<\/p>\n<h2>Beyond geography, are there specific product verticals you\u2019re most excited about?<\/h2>\n<p>Sports betting was our foundation, but entering the casino vertical was always part of our roadmap. That\u2019s why we launched CasinoBros, a dedicated platform for online casinos. The strategy and vision here are exactly the same as with BetBrothers. We aim to give players the best and deepest information, guiding them to safe, regulated online operators.<\/p>\n<p>&nbsp;<\/p>\n<h2>What does \u201cdeep information\u201d mean in the casino space, and why is it important?<\/h2>\n<p>It means helping players understand everything. From game mechanics, RTP percentages, and volatility to responsible gaming tools and bonus terms. Our goal is to empower players to make informed decisions and enjoy entertainment responsibly, instead of just chasing promotions.<\/p>\n<p>&nbsp;<\/p>\n<h2>From an operator perspective, what makes CasinoBros stand out?<\/h2>\n<p>From an operator&#8217;s perspective, our value lies in bringing highly informed players. These players understand game mechanics, responsible play, and promotions. For operators, this translates into stronger retention and healthier long-term relationships. Educated players are less likely to feel frustrated and more likely to stay with operators they trust. Everyone benefits from that.<\/p>\n<p>&nbsp;<\/p>\n<h2>You\u2019ve mentioned your goal of becoming a globally recognized and trusted brand. How are you working toward that?<\/h2>\n<p>Trust is the ultimate currency in iGaming. The rebrand to BC Brothers was a big step. We are uniting BetBrothers and CasinoBros under one strategy while keeping each brand focused. Now we\u2019re rolling it out across all touchpoints and building our community on social media. These channels are crucial for transparency and direct engagement. It\u2019s a long process, but one we\u2019re fully committed to. Our mission remains clear: connecting players with safer bets, across verticals, in regulated markets.<\/p>\n<\/div><p>The post <a href=\"https:\/\/europeangaming.eu\/portal\/latest-news\/2025\/08\/21\/189833\/from-betbrothers-to-bc-brothers-scaling-in-regulated-markets\/\">From BetBrothers to BC Brothers: Scaling in Regulated Markets<\/a> appeared first on <a href=\"https:\/\/europeangaming.eu\/portal\">European Gaming Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading Time:   3 minutesA few months ago, we had the pleasure of speaking with Borja Imbergamo, BetBrothers\u2019 Head of Growth &amp; Strategy, about their ambitious mission to become a leading affiliate company in regulated sports betting markets.<br \/>\nSince &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":10,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[180],"tags":[],"class_list":["post-27886","post","type-post","status-publish","format-standard","hentry","category-interviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From BetBrothers to BC Brothers: Scaling in Regulated Markets - Events by HIPTHER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hipther.com\/events\/from-betbrothers-to-bc-brothers-scaling-in-regulated-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From BetBrothers to BC Brothers: Scaling in Regulated Markets - Events by HIPTHER\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesA few months ago, we had the pleasure of speaking with Borja Imbergamo, BetBrothers\u2019 Head of Growth &amp; Strategy, about their ambitious mission to become a leading affiliate company in regulated sports betting markets. 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