{"id":26899,"date":"2025-06-16T08:37:05","date_gmt":"2025-06-16T08:37:05","guid":{"rendered":"https:\/\/europeangaming.eu\/portal\/?p=184744"},"modified":"2025-06-16T08:37:05","modified_gmt":"2025-06-16T08:37:05","slug":"hipther-community-voices-interview-with-dr-maria-loumpourdi-founder-and-managing-director-of-made-from-within","status":"publish","type":"post","link":"https:\/\/hipther.com\/events\/hipther-community-voices-interview-with-dr-maria-loumpourdi-founder-and-managing-director-of-made-from-within\/","title":{"rendered":"HIPTHER Community Voices: Interview with Dr. Maria Loumpourdi, founder and Managing Director of Made From Within"},"content":{"rendered":"
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Reading Time: <\/span> 7<\/span> minutes<\/span><\/span>

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In this interview, we speak with Dr. Maria Loumpourdi, founder and Managing Director of Made From Within, a CPD-accredited leadership development provider. She shares her journey into leadership and coaching, the philosophy behind her work, and how evidence-based development can drive real change\u2014particularly in high-growth sectors like iGaming.\u00a0<\/span><\/em><\/p>\n

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What originally sparked your interest in leadership development and coaching? Was there a defining moment that set you on this path?<\/b>\u00a0<\/span><\/p>\n

The spark started very early. As a kid, I was always very curious and loved learning, but more than that, I loved sharing what I learned. I even remember trying to memorise a 24-volume encyclopaedia just so I could drop interesting facts into conversations. Looking back, that passion for learning and helping others grow was always there.\u00a0<\/span><\/p>\n

When it came time to choose a university path, education felt like the natural choice. I loved it (and still do), but I quickly started to feel uneasy about how rigid the school system is.\u00a0 More often than not, we teach what\u2019s prescribed, not necessarily what kids want or need to learn. That made me think more seriously about adult education, where people have more agency in their development and are often more personally invested.\u00a0<\/span><\/p>\n

That decision led me to corporate learning and development. I started in the Learning & Development department of an iGaming company, and within a year, I moved into a leadership role heading L&D in the manufacturing sector. That role gave me hands-on experience in managing teams and developing as a leader myself. By that time, I had already completed a master\u2019s in educational leadership and had been accepted into a doctoral programme. At that point, I already knew my research would focus on leadership development.\u00a0<\/span><\/p>\n

Another key realisation came when I started developing leaders. I began to see that while training is a necessary first step, it cannot, on its own, lead to lasting behavioural change. That\u2019s when I realised coaching was the missing piece; it\u2019s what helps people truly internalise and apply what they\u2019ve learned. I became an accredited coach and eventually a coaching supervisor (a coach of coaches), and that shifted how I approached development.\u00a0<\/span><\/p>\n

Everything came together when I completed my doctorate and published my book, <\/span>Leaders Made From Within<\/span><\/i>. That was an important moment for me because it also marked the launch of my company, Made from Within. It was the point where everything aligned: my love for learning, leadership, developing others, and the belief that real change (whether individual or organisational) comes <\/span>from within<\/span><\/i>.\u00a0<\/span><\/p>\n

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Made From Within\u202fis CPD-accredited and globally active. What inspired you to start it, and what impact are you most proud of so far?<\/b>\u00a0<\/span><\/p>\n

Made From Within<\/span><\/i> wasn\u2019t a business idea; it was the result of over a decade of real-world experience, empirical research, and a deep understanding of what works (and what doesn\u2019t) when it comes to leadership and organisational development. I spent many years building my expertise, holding senior roles in international organisations, and seeing firsthand what drives real performance and sustainable business growth. Just as importantly, I saw the common patterns that hold people and businesses back. Many of the lessons I learned (both the successes and the hard-won mistakes) shaped the foundation of <\/span>Made From Within<\/span><\/i>.\u00a0<\/span><\/p>\n

I started <\/span>Made From Within<\/span><\/i> because I wanted to offer something practical, evidence-based, and rooted in real experience; instead of unsupported theories, popular opinions, or trends. The leadership and personal development space is currently crowded, and I was very intentional about two things: 1. making sure that my background clearly shows I am not another self-proclaimed guru on social media, and 2. ensuring this wasn\u2019t just another one-size-fits-all offering. At <\/span>Made From Within<\/span><\/i>, we don\u2019t do off-the-shelf. We work closely with clients to understand their goals, context, and challenges, then build tailored solutions that reflect their reality. We\u2019ve also developed CPD-accredited programmes for individuals and teams who want to grow in a structured and credible way.\u00a0<\/span><\/p>\n

What I\u2019m most proud of is how much we\u2019ve achieved in such a short time. <\/span>Made From Within<\/span><\/i> has already supported leaders and teams across organisations and industries, enabling behavioural and organisational change. We\u2019re now expanding access by offering our accredited courses directly through our website, which allows more people to develop themselves on their own terms, and at their own pace.\u00a0\u00a0<\/span><\/p>\n

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Your career spans several industries\u2014from banking and manufacturing to iGaming. What pivotal experiences have shaped your leadership philosophy?<\/b>\u00a0<\/span><\/p>\n

While some leadership challenges (like earning trust, managing conflict, or leading through change) are universal, I\u2019ve found that every industry comes with its own unspoken rules and unique pressures. The culture portrayed on the company website is rarely (if ever) the full picture. Experiencing these differences first-hand has taught me that effective leadership isn\u2019t about following one fixed approach. It\u2019s about learning when to listen, when to challenge, and how to earn credibility in novel environments.\u00a0<\/span><\/p>\n

One of the experiences that shaped my approach happened in my very first week as a department head in the manufacturing sector. I was asked to represent the function in a customer audit, even though I had just stepped into the role and barely had any exposure to the industry or the company. During the audit, the client questioned how certain KPIs were calculated. I hadn\u2019t prepared the presentation and didn\u2019t have the answer. It would\u2019ve been easy (and probably expected) to say, \u201cI\u2019m new\u201d, or shift the blame to the person who created it. But I saw it as an opportunity to lead.\u00a0<\/span><\/p>\n

I admitted I didn\u2019t have the answer at that moment and promised to come back with it by the end of the day. When I approached the team member who had prepared the figures, they told me they couldn\u2019t remember. This person was already on their way out of the company, having previously received feedback that they weren\u2019t ready for the role I had stepped into. Still, I didn\u2019t point fingers. I worked with the team to find the answer, verified the data, and returned to the client with a clear explanation. We earned the client\u2019s trust, salvaged the audit, and celebrated with the team despite the initial mistake.\u00a0<\/span><\/p>\n

That experience grounded one of the core principles of my leadership philosophy: when you lead, you take ownership. You don\u2019t blame others, you don\u2019t throw people under the bus, and you don\u2019t step back when things go wrong. If you’re in a leadership role, you take responsibility and step up even when it\u2019s not directly your fault. That\u2019s the kind of leader I\u2019ve worked to be across every industry I\u2019ve been part of.\u00a0<\/span><\/p>\n

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In iGaming, rapid growth often outpaces structured development. How can coaching help companies build stronger leadership pipelines during periods of scale?<\/b>\u00a0<\/span><\/p>\n

In iGaming, growth often happens so quickly that people find themselves in leadership roles before they’ve had the time (or the opportunity) to develop the skills or confidence to lead. Coaching helps bridge that gap. It provides a safe space for new and emerging leaders to speak openly about their challenges, reflect on their behaviours, set development goals for themselves and their teams, and work toward those goals with a coach acting as both a thinking partner and an accountability partner.\u00a0<\/span><\/p>\n

It\u2019s just as valuable for senior leaders. Coaching can help them build executive presence and avoid slipping into autopilot decision-making, which, in a fast-paced environment like iGaming, can have serious long-term consequences for both individuals and the business.\u00a0<\/span><\/p>\n

I\u2019ve seen the impact of coaching firsthand. I\u2019ve worked with people who were on performance improvement plans (essentially on their way out), and within six months, they were promoted into leadership roles. What changed? Their mindset, their behaviour, how they communicated, how they built relationships, and how they demonstrated their competence. Coaching made that shift possible.\u00a0<\/span><\/p>\n

Coaching meets people where they are, which is exactly what\u2019s needed during periods of rapid scale. Especially in iGaming, where employee turnover often reaches or exceeds 30% (meaning one in three employees leave each year) offering coaching, even as a smaller operator or supplier, can be the difference between losing talent (often to competitors) and building a strong leadership pipeline.\u00a0<\/span><\/p>\n

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What advice would you give to iGaming companies looking to invest in leadership development for the first time? Where should they start?<\/b>\u00a0<\/span><\/p>\n

My key piece of advice is this: don\u2019t buy off-the-shelf leadership development programmes. Every year, over $360 billion is invested on leadership development globally, but only 10\u201320% of that has a measurable return on investment. The reason? Most programmes aren\u2019t tailored to the actual needs of the business and its leaders.\u00a0<\/span><\/p>\n

If you want real impact, you need to start with a proper analysis of your organisation\u2019s current leadership needs and challenges. Get clear on what effective leadership looks like in your organisation, involve senior leadership teams from the beginning, and design a programme that fits; not just something that looks good on paper. When done right, tailored programmes can achieve up to 10x the ROI.\u00a0<\/span><\/p>\n

In my book <\/span>Leaders Made From Within: The Blueprint for Developing Leadership in Individuals and Organisations<\/span><\/i>, I share the 5D Leadership Development Process (Define, Design, Deliver, Deploy, and Debrief), a model grounded in my doctoral research. It\u2019s a practical, evidence-based process to building leadership capability, and it\u2019s especially relevant for high-growth sectors like iGaming.\u00a0<\/span><\/p>\n

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What skills or leadership traits are most important for success in iGaming\u2014and how can coaching help develop them?<\/b>\u00a0<\/span><\/p>\n

Success in iGaming requires a combination of leadership skills due to the industry’s fast pace, volatility, and competitiveness. In my experience developing talent in this industry, some of the most critical skills include:\u00a0<\/span><\/p>\n