{"id":26891,"date":"2025-07-02T09:45:17","date_gmt":"2025-07-02T09:45:17","guid":{"rendered":"https:\/\/europeangaming.eu\/portal\/?p=186068"},"modified":"2025-07-02T09:45:17","modified_gmt":"2025-07-02T09:45:17","slug":"hipther-community-voices-interview-with-the-ceo-and-co-founder-of-nordcurrent-victoria-trofimova","status":"publish","type":"post","link":"https:\/\/hipther.com\/events\/hipther-community-voices-interview-with-the-ceo-and-co-founder-of-nordcurrent-victoria-trofimova\/","title":{"rendered":"HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova"},"content":{"rendered":"
\"HIPTHER<\/div>
Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>

 <\/p>\n

In this edition of HIPTHER Community Voices, we talk with Victoria Trofimova, the CEO and co-founder of Nordcurrent, the biggest game studio to come out of Lithuania and the Baltics. Since starting the company in 2002, Victoria has led Nordcurrent from a small team to an international gaming success story \u2014 all without external funding.<\/span><\/i><\/p>\n

She shares how key decisions like focusing on mobile games, building a diverse team, and staying true to their creative vision helped shape Nordcurrent\u2019s growth. We also dive into how she\u2019s helping put the Baltics on the global gaming map, supporting young talent, and what advice she has for the next generation of women leaders in tech.<\/span><\/i><\/p>\n

 <\/p>\n

Nordcurrent has grown into a Baltic powerhouse since its\u00a0 founding in 2002. What were some of the pivotal moments that\u00a0 shaped the studio\u2019s identity and success\u2014especially as a bootstrapped company?<\/b><\/p>\n

One key moment was our decision to focus fully on mobile gaming early on. That shift, around 2010, allowed us to scale globally with titles like <\/span>Cooking Fever<\/span><\/i>, which became a long-term success story. Another pivotal step was building and retaining in-house capabilities, from development to marketing, while staying self-funded. Being bootstrapped taught us discipline, resilience, and how to make bold yet thoughtful decisions without external pressure.<\/span><\/p>\n

 <\/p>\n

You\u2019ve scaled a 360-person team across multiple countries.\u00a0 What have been the biggest challenges\u2014and advantages\u2014of\u00a0 growing Nordcurrent without external funding?<\/b><\/p>\n

The biggest challenge has been growth pacing. We had to build sustainably, without shortcuts. But that\u2019s also been our advantage; we\u2019ve kept creative control, built long-term trust with our team, and stayed focused on profitability and product quality. It\u2019s a different rhythm, one that favors deep thinking over hype.<\/span><\/p>\n

 <\/p>\n

Diversity in gaming is still lagging behind. What concrete steps has Nordcurrent taken to drive inclusion, and how do you embed this into studio culture, hiring, and leadership?<\/b><\/p>\n

We don\u2019t overcomplicate it, we hire the best people who want to build great games with us. We don\u2019t separate or label by gender, background, or title. If someone brings talent, drive, and a collaborative mindset, they belong here. That approach has naturally led to a diverse team, including strong female leadership across departments. We focus on creating an environment where everyone is treated equally, trusted, and heard.<\/span><\/p>\n

 <\/p>\n

You\u2019ve spoken about attracting global talent to Lithuania and the Baltics. What makes the region appealing\u2014and what misconceptions do you often have to overcome when recruiting internationally?<\/b><\/p>\n

The Baltics offer a great work-life balance, strong tech ecosystems, and a tight-knit creative scene. But we still need to overcome outdated perceptions; for example, that it\u2019s cold, isolated, or lacking opportunity. The truth is, Vilnius and other cities here are dynamic and are increasingly being recognized for innovation.<\/span><\/p>\n

 <\/p>\n

In such a saturated gaming market, how does Nordcurrent <\/b>approach innovation and stay relevant without falling into trend-chasing?<\/b><\/p>\n

We listen deeply. To players, to data, and to our instincts. With over two decades of experience, we\u2019ve built a rich internal library of what works, what lasts, and what connects. Innovation for us isn\u2019t about reinventing the wheel every time. It\u2019s about layering insight, emotion, and cultural nuance onto strong foundations. We don\u2019t chase trends, we ask how a game fits into people\u2019s lives. That\u2019s why titles like <\/span>Airplane Chefs<\/span><\/i> resonate. They\u2019re familiar yet fresh, culturally rich but globally accessible. Years of learning has given us the confidence to trust our gut and the clarity to know when to try something bold.<\/span><\/p>\n

 <\/p>\n

From mobile hits to console and PC publishing\u2014how has your portfolio strategy evolved, and how do you decide what kinds of games to invest in today?<\/b><\/p>\n

Our mobile success gave us the freedom to diversify. With Nordcurrent Labs, we now publish PC and console games that align with our values: original IP, strong storytelling, and long-tail potential. We look for teams with vision and grit, whether it\u2019s cozy games or narrative-rich adventures.<\/span><\/p>\n

 <\/p>\n

You recently acquired River End Games and the Cinemaware catalog. What\u2019s the strategic thinking behind those moves, and what can players expect from these legacy properties going Forward?<\/b><\/p>\n

River End Games brings deep narrative talent and AAA craftsmanship, which complements our publishing ambitions. With Cinemaware, we\u2019re reimagining classics for a new generation. These acquisitions aren\u2019t about nostalgia only, they\u2019re about unlocking untapped creative value in ways that feel both respectful and bold.<\/span><\/p>\n

 <\/p>\n

How are you helping to nurture the next generation of game developers in the Baltics, and what role do you think studios should play in education or early talent development?<\/b><\/p>\n

We take this responsibility seriously. As the largest Lithuania-born game developer, we feel a strong duty to help grow the industry, not just our studio. We actively collaborate with the Lithuanian Game Developers Association, support local game jams, and organize major meetups that bring the community together. Our goal is to make the gaming industry more visible, more accessible, and more appealing, especially to young people who may not yet see it as a real career path.<\/span><\/p>\n

It\u2019s not just about hiring talent, it\u2019s about helping to create it. We believe studios should take an active role in popularizing the industry, opening doors, and building a future where game development is seen as a creative and respected profession.<\/span><\/p>\n

 <\/p>\n

You\u2019re leading a company that\u2019s rooted in Eastern Europe but competing on a global stage. How do you balance local values with global ambitions?<\/b><\/p>\n

We don\u2019t see it as a conflict. Our roots give us authenticity and resilience, and these are qualities that resonate globally. We build games that are grounded in strong craft and cultural richness but are universally relatable. Staying true to who we are has been our best strategy for going global.<\/span><\/p>\n

 <\/p>\n

And finally\u2014what advice would you give to aspiring women leaders in tech and gaming who want to break into this industry and rise through the ranks?<\/b><\/p>\n

Own your voice. You don\u2019t need to fit a mold to lead. Surround yourself with people who challenge and support you. And remember, leadership isn\u2019t just about a title, it\u2019s about taking responsibility, lifting others, and staying curious. Tech and gaming need your perspective, and there\u2019s room for you at the table.<\/span><\/p>\n<\/div>

The post HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova<\/a> appeared first on European Gaming Industry News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: 4 minutes 
\nIn this edition of HIPTHER Community Voices, we talk with Victoria Trofimova, the CEO and co-founder of Nordcurrent, the biggest game studio to come out of Lithuania and the Baltics. 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