Viktoriia Grygorenko

Viktoriia Grygorenko is the CEO at The Playa, AI-powered personalization solutions helping operators boost revenue, retention, and ROMI by up to 25%. With a background at McKinsey and investment firms, she brings deep expertise in scaling teams and operational excellence, leading a team of iGaming veterans with 10+ years of experience in product, data, and machine learning. She also co-hosts Profiled, a webinar series exploring player behavior in a rapidly changing market, and is regularly invited as a speaker and industry expert for interviews, panels, and publications across the iGaming space.