Santa Barkevica boasts over 11 years of marketing expertise, specializing in the dynamic iGaming industry for the past 5 years, particularly in affiliate marketing. In the role of Head of Affiliate Marketing at Alfor, she's instrumental in creating robust digital marketing networks, devising revenue strategies, and nurturing partnerships.

With a great commitment to innovation and excellence, Santa has been essential in developing and executing communication efforts that significantly elevate brand awareness and engagement in the highly competitive iGaming landscape. Her approach is characterized by a deep understanding of the gambling industry, combined with a strategic mindset that allows her to anticipate market trends and adapt messaging to meet the evolving needs of a diverse audience.

Before her current role, Santa made significant steps at MyBettingDeals jumping into a new Affiliate Traffic business and iGamical Group, where she led the creation of growing existing and building new Affiliate Programs for multiple casino brands, demonstrating her strategic prowess and managerial skills. Her experiences have honed her abilities in strategic planning, market analysis, and team leadership, further solidifying her reputation as a key player in the iGaming sector.

Santa is committed to building strong partnerships and ensuring Alfor remains a trusted platform in the iGaming world. Her goal is not only to drive business growth but also to contribute to the vibrant culture of innovation within the iGaming industry.