Lidman is founder and board member of half a dozen ventures, the most recent being AIAR EdTech in Singapore - using cutting edge technology to reinvent learning for millions of needy in emerging markets. Prior to launching AIAR Lidman spent years as a digital strategist in four continents for over 100 companies such as Samsung, IKEA, Mercedes, Electrolux, PwC etc. As an entrepreneur he has run half a dozen ventures with 2-3 ok exits, incl. two-fold award winner of growth (Gasell) and some of the world's largest apps in its areas with over 15 million downloads. He has been founder of IAB, digital advisor for WFA, is a top tech influencer with 50,000 followers, a recognized speaker with over 300 lectures, has published 4 books and the world's largest learning app in digital strategy loved by 200.000 people in 165 countries. Lidman received dual degrees in business administration and applied statistics and from Uppsala University complemented with PhD studies and data science.