Péter W. Szabó is a passionate user experience researcher, author of User Experience Mapping (Packt, 2017). His current research focuses on the use of machine learning to enhance user experience. He used to be the senior manager for UX/UI at The Stars Group, now a well-known conference speaker and UX consultant. He has helped many big brands and start-ups to get closer to their users, recently with the help of PyTorch based supervised and unsupervised machine learning.