Marcin Jablonski

iGaming Strategy & Product Growth Specialist | Former CCO at LV BET, Twin | B2B & Emerging Markets Consultant

With over 17 years of hands-on experience in the iGaming industry, Marcin Jablonski brings a unique blend of commercial acumen, product innovation, and market insight across both B2C and B2B sectors. His career spans senior leadership roles at top-tier operators such as LV BET, and Twin, where he led growth and P&L strategies across regulated and emerging markets.

At LV BET Poland, a sportsbook-focused brand, Marcin spearheaded initiatives that combined pricing, odds strategy, and product localization to drive competitive differentiation — including exclusive partnerships like Fame MMA. Earlier, at Twin, he helped build the brand from the ground up, launching pioneering features such as Twin Races and one of the industry’s first mini-screen gameplay modes, with a strong focus on gamification and UX.

Transitioning to the B2B side at CrustLab, Marcin has worked closely with U.S.-focused clients like BetMakers, gaining deeper technical experience in platform development, SEO strategy, and operator outreach — especially in light of evolving search behavior and AI-driven discoverability.

A consistent thread throughout his career is a player-first philosophy: aligning product, CRM, and retention strategies with user needs, rather than chasing short-term conversions. His background also includes live event experience — having hosted Redbet Live poker tournaments in venues like Montesino and King’s Casino — giving him a lasting appreciation for community-building and in-person engagement.

Currently, Marcin is focused on expanding into new markets such as the UAE, supporting early-stage regulatory research, licensing evaluations, and commercial planning. His approach combines lessons from Europe’s mature markets with a sensitivity to the cultural and compliance dynamics of new jurisdictions.