By formation, Cosmina is a regulatory, intellectual property and technology lawyer with more than 20 years of professional experience, with expertise in various industries, with an emphasis on the media and entertainment, online and gaming industries. Prior to setting up Simion & Baciu, Cosmina was an intellectual property partner and co-head of the gambling, consumer and advertising practices at the largest and oldest law firm in Romania. She combines her strong advisory expertise acquired during her coordination roles in leading law firms with the specific approach built during her in-house role (at a US group, leader in the regional media sector). Throughout her career she coordinated teams of specialists in complex licensing procedures, acquisitions and tenders. In the gaming field, Cosmina’s experience encompasses the full range of regulatory and operational gaming aspects for betting and gaming operators, software & platform suppliers, financial services providers, auditors & certifiers, industry relevant associations or marketing affiliates, including representing clients in front of the Romanian regulator and has been actively involved in the review and drafting of the Romanian gaming legal framework. She regularly advises local and multinational clients on intellectual property aspects relating to trademarks and designs, enforcements and border measures, domain names, copyright, as well as IP transactional. She has advised several software development companies, as well as private equity funds, in relation to the protection of their intellectual property, drafting and negotiation of software and trademark license agreements, joint venture agreements, assignment agreements, SaaS agreements etc., as well as telecom operators in relation to intellectual property risks arising in the context of retransmission agreements, white label agreements. She is frequently advising on consumer protection aspects relating to product safety and product liability, including warranties and product recall, promotional activities and labeling, distance contracts/e-commerce. Cosmina regularly addresses clients’ needs on data protection and privacy issues and assists them with integrating privacy-related requirements into their core businesses and internal processes, including as part of sales and marketing operations, human resources management activities, data sharing, internal control processes and audits and has performed privacy audits, including FCPA audits, data protection impact assessments, personal data and cybersecurity breach management procedures. Finally, Cosmina has been involved in and coordinated cross-border mergers & acquisitions transactions in the industry sectors she focuses on or has been involved in the structuring and management of intellectual property rights in the context of complex transactions involving the acquisition of software companies within some of the largest corporate groups developing software solutions for industrial and civil constructions, integrated CAD solutions, structural analysis, global leaders in engineering and entertainment software etc. Recognized by clients for her broad media regulatory experience, Cosmina regularly contributes to domestic and international working groups seeking to improve the business and regulatory approaches in the industries she is active in. She is a regular contributor to specialized publications and lecturer on gaming, IP, social media and digital matters.