HIPTHER • Speaker

Alexandra Voronetskaya

Chief Commercial Officer at The Playa and Commercial Transformation Leader

Alexandra Voronetskaya is an international Commercial Transformation Leader and Chief Commercial Officer at The Playa.

She helps B2B companies redesign how they grow by integrating AI, commercial strategy, marketing, sales, partnerships, and customer success into one connected business system. With more than 18 years of executive experience across automotive, premium FMCG, real estate, IT, and iGaming, Alexandra has built commercial organizations, implemented AI-driven operating models, and led international growth initiatives. She is a regular conference speaker on Leadership, Strategic communication, AI adoption, commercial transformation, customer journey strategy, and the future of B2B growth.