Alex Antsyferov is a recognized leader in the iGaming industry with a remarkable track record spanning over five years in product development, customer retention, and loyalty. With a diverse background in product management across various sectors including dating, healthcare, affiliate marketing, blockchain, and cryptocurrency, Alex couples his experience with an M.Sc. in Computer Science to bring about innovative solutions.

Currently, as the CBO at Trueplay, Alex is instrumental in devising groundbreaking solutions aimed at transforming the iGaming industry. Trueplay is dedicated to providing iGaming businesses with robust and engaging branded ecosystems by offering advanced digital solutions, gamification, and metagaming. These solutions enhance player experiences and ensure long-term success for their partners.

Alex’s unique blend of technical knowledge and commercial acumen has played a significant role in fostering stronger customer relationships and driving customer engagement. His comprehensive understanding of customer behavior and loyalty has empowered him to design strategies that help retain and stimulate revenue growth. His thought leadership on product development, user acquisition, and retention has been recognized and featured in leading publications such as Focus Gaming, Gambling Insider, Yogonet, and European Gaming and at distinguished conferences such as SiGMA and ICE London.