Jack Link’s, Europe’s leading jerky brand, has announced its participation at the leading annual gaming festival, Insomnia.
The Insomnia Gaming Festival is the longest-running UK games festival, hosting up to 100,000 visitors each year for a weekend of non-stop gaming. Jack Link’s features at the festival as part of its ongoing partnership and role as the official protein snack provider of Fnatic, one of the leading and oldest global esport organisations.
At this year’s Insomnia festival, hosted at Birmingham National Exhibition Centre April 7-9, gaming fans will have free access to the Jack Link’s stand. Attendees will have a chance to meet the Fnatic creators and compete in speed and 1v1 arena challenges of CS:GO with the chance to win an array of branded merchandise, and sample Jack Link’s protein-rich meat snacks to fuel their sessions.
Fnatic and Jack Link’s long-term partnership spans across branded campaigns, collaborations and creative content – aiming to raise awareness of the jerky brand’s non-greasy, non-crumbly snacks that are ideal for helping gamers to power through their grind. Jack Link’s continues to establish its position as snack of choice for the esports and gaming community, with its high protein products powering gamers through long sessions whilst keeping their keyboard and controllers clean.
Inka Weber, Jack Link’s EMEA Marketing Manager, said: “We are excited to be attending Insomnia alongside Fnatic, helping both professional and amateur gamers to power through the weekend. It’s great to continue our partnership with Fnatic and be present at one of the biggest moments in the gaming calendar, highlighting how Jack Link’s snacks are the ideal source of energy for every type of gamer.”
