WYLDE, a new esports organisation, has announced that global sports star Usain Bolt has joined the business as co-owner.
Coupled with his Olympic-winning mentality and personal passion for gaming, Usain Bolt will support WYLDE’s mission to identify, empower and support talent whilst adopting a strong commitment to diversity and inclusivity.
Based in Dublin, Ireland, WYLDE was founded two years ago by Steve Daly, a former investment banker at JP Morgan, and David Cronin, former President & Chief Executive of the American Ireland Funds and a founding shareholder of Irish technology success story, QUMAS.
Having retired from elite sprinting in 2017, Usain joins WYLDE at a time when esports is rapidly establishing itself as central to mainstream entertainment. As co-owner and an active member of the leadership team, Usain will be involved in a range of activities focused on elevating WYLDE’s growing brand.
“WYLDE is on a journey to becoming one of the biggest brands in the fastest growing sport in the world. In esports, like in track & field, it’s critical to have that competitive, winning mentality. I look forward to working with the WYLDE leadership team to help our players to reach their potential, while also taking care of their physical and mental wellbeing,” Usain Bolt said.
WYLDE currently has teams competing in Rainbow Six Siege, Valorant, Rocket League and FIFA. The organisation is already represented by winning teams in UK & Ireland, Germany and France and has recruited professional players, academy athletes and content creators across 16 countries, reflecting the global nature of esports.
“Usain coming on board takes WYLDE to the next level. With his vast competitive experience and Olympic-winning mentality, his guidance will be invaluable as we continue to build professional structures to support the development of our players,” WYLDE co-founder David Cronin said.
