XMANNA, the blockchain-based software company creating a live event Metaverse platform for sports and entertainment, partners with NFT-ticketing marketplace Backstage. Through the partnership, XMANNA integrates Backstage’s virtual ticketing technology in its venue network, merging real-world live events within an engagement-based Metaverse ecosystem.
As the live entertainment industry recovers from the pandemic, there is an opportunity to transform how fans engage with their favorite sports teams and artists both physically and virtually. As artists and sports franchises increasingly rely on touring income and sponsorships, emphasizing continuous interaction from spectators is necessary to foster meaningful fan communities.
XMANNA offers distinct solutions to reignite fan engagement with unique Polygon-based gamified engagement technologies. Through dedicated loyalty applications, the platform encourages users to interact with their favorite teams using gaming and NFT tickets for customized Metaverse stadiums. Limited-edition NFT tickets allow fans to access exclusive events and activations for both Metaverse and physical stadiums, including perks like VIP benefits, merchandise, promotions, and an enhanced event experience.
Backstage is decentralizing and disrupting the event ticketing market, utilizing its own ticketing platform, marketplace and cryptocurrency, $BKS, to address obstacles facing the live events industry. The Backstage BKS Marketplace offers NFT-ticketing solutions designed to drive fan engagement with globally renowned venues and artists, in addition to fundraising for events and seamless transactions using their Crypto POS systems.
In February alone, the company continued its impressive trajectory after securing partnerships with key players in the industry including Ahau Collection, Blue Marlin, GotBit, Zingara, and Entertix. The collaboration for XMANNA and Backstage allows for further enriching physical events with a Metaverse experience that can stretch beyond a singular show or game.
“The surface has yet to be scratched with blockchain and Metaverse technology. There has never been such an opportunity for businesses to be at the forefront of such a digital transformation that covers gaming, loyalty, sports, and entertainment in a single solution,” says Steve Stein, CEO of XMANNA. “The XMANNA and Backstage partnership bring this forward by utilizing these new technologies to create rewarding and engaging experiences for users.”
“The crypto revolution in the entertainment, sports, and gaming industries has begun. Bringing NFT ticketing, crypto wallets, and metaverse technology into the space, Backstage and XMANNA are enabling new ways for venues, artists, and brands to engage with fans,” says Mauricio Silvestris, Co-Founder of Backstage. “We’re making the live entertainment and sports industries more accessible for fans while opening up a new set of experiences and possibilities.”
