Avast (LSE:AVST), a global leader in digital security and privacy, today announced its membership of MyData Global, an award-winning international non-profit with over 100 member organizations. Avast is the gold sponsor of this year’s MyData conference on 21-22 June in Helsinki, Finland, at which Charles Walton will deliver a keynote, “Where ethics meet profit: how putting people first is good for business”, examining how privacy, trust and putting individuals in control of their data can translate into ROI and competitive advantage for businesses.

MyData Global unites activists, academics, entrepreneurs, companies, and governments in pursuit of a common goal: to empower individuals with their personal data. Avast will become a voting member and active contributor of a global community representing many of the most forward-thinking minds in digital trust and personal data management.

Avast’s keynote address will be given alongside luminaries such as Miapetra Kumpula-Natri, Member of the European Parliament, Nnenna Nwakanma, Chief Web Advocate, World Wide Web Foundation, and Jasmina Byrne, Chief of Policy, UNICEF Office of Global Insight and Policy.

Charles Walton, Senior Vice President and General Manager said, “Our vision for digital trust is bigger than any one company and requires collaboration and open ecosystems and we believe the private sector has a significant role to play in driving adoption globally. Membership of collaborative groups such as leader MyData Global connects us with a community of organizations and experts who share our values around privacy, decentralization, and user control. When people are in charge of their personal data, everyone wins.”

Teemu Ropponen, General Manager of MyData Global, said, “In an era marked by the extensive use of personal data, the need for giving end users more transparency and control over their data trails is evident. We’re thrilled that Avast has joined our community, working to further the rights of individuals over their personal data. Together we catalyze change for a more fair and prosperous digital society with humans at the centre, showing that ethical can be profitable.”