According to the new market research report Automotive HUD Market by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), PC Class (Economy, Mid-Segment, Luxury), Level of Autonomy, Dimension, Vehicle Type, Sales Channel, EV Type and Region – Global Forecast to 2027″, published by MarketsandMarkets™the global Automotive HUD Market is projected to reach USD 3.9 billion by 2027 from USD 1.0 billion in 2022, at a CAGR of 30.4% during the forecast period.

Technological advancements in current generation automotive cockpit electronics along with increasing trend of connected and autonomous vehicles are further expected to drive the Automotive HUD Market. The HUD technology is evolving from a conventional HUD to augmented reality HUD. The augmented reality HUD overlays the external environment of the vehicle with virtual imagery that appears to be a part of the driving situation. This type of HUD highlights the street signs, enables advanced navigation that appears as arrows flowing over the road, and detects and illuminates the vehicles ahead to alert the driver of the distance between vehicles. This is again expected to always keep the driver alert and enhances the user experience. These advanced HUD functions are also projected to play a significant role in developing the fully autonomous driving technology.

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The COVID-19 pandemic has resulted in halted production and plunging sales and has forced the key players in the global automotive field to rethink their strategies. Rescheduling the launch of models and projects, stabilizing dealer networks, managing cash carefully, and reviewing investment portfolios have affected the production and sales of passenger and commercial vehicles across the globe, which has resulted in a dip in the Automotive HUD Market in 2020 as compared to 2019. The development and implementation of safety features are expected to slow down as well.