Axtria Leads Reuters Events™ Pharma 2021 Keynote on Why Going “GLOCAL” is Key to Life Sciences Digital Transformation

Berkeley Heights, NJ, Oct. 08, 2021 (GLOBE NEWSWIRE) — With the number of new drug therapies reaching commercialization ever-increasing and the time to develop them ever-shortening, the pressure on commercial operations to make these launches successful has grown multifold. Life sciences companies need to become more like technology companies to protect and sustain their growth over the long term. This concept will be a central theme of a keynote session Axtria will deliver at the Reuters Events™ Pharma 2021conference taking place from October 11-22 (   (

Entitled Digital Transformation: Technology or Business Drivers,” Axtria’s session will be led by Lokesh Jindal on Monday, October 11 at 8:10 AM EDT/2:10 PM CET, will cover why life science organizations need to switch from being process to data-centric, why it is crucial to have global platforms and be able to configure them locally, and how these platforms need to enable insights at the point of decision-making for the industry to digitize successfully ( Jindal will also provide a sneak peek of the future of the life sciences commercial landscape.

You can visit Axtria at Reuters Events™ Pharma 2021 at our virtual booth in the Exhibitor Hub. Alternatively, you can schedule a meeting with Axtria at the following link: 

Reuters Events™ is offering a free pass for the first day of the conference. Use this link for the complimentary registration or to participate in the entire conference, please go to

About Axtria

Axtria is a global provider of cloud software and data analytics to the life sciences industry. Axtria helps life sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. Axtria has a strong focus on sales and marketing operations in the life sciences industry. With customers in over 75 countries, Axtria is one of the life sciences industry’s biggest global commercial solutions providers.

Axtria helps customers improve operational effectiveness with solutions that leverage Big Data, cloud software, predictive analytics, artificial intelligence, and machine learning. Axtria DataMAxTM, Axtria InsightsMAxTM, Axtria SalesIQTM, and Axtria CustomerIQTM are cloud-based software platforms that enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. For more information, go to 

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Axtria, Axtria SalesIQ™, Axtria CustomerIQ™, Axtria InsightsMAx™, and Axtria DataMAx™ are registered trademarks of Axtria.  Other names may be trademarks of their respective owners.

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