TORONTO, Sept. 28, 2021 (GLOBE NEWSWIRE) — Paymi, a division of EQ Works and a leading Canadian cashback app, today announced the re-launch of its brand with unique new offers, exclusive merchant partners and a completely redesigned user experience. Delivering the easiest experience for collecting cash back, Paymi allows users to shop how they want, when they want, in-store, on their phones or computers.

“The digital coupon space has historically been quite complicated for shoppers, and Paymi has now solved for this.” Says Zane Mistry, General Manager at Paymi. “We have made it easy to get cash back on everyday purchases for the consumer, whether they shop in-store or online. It is that simple.”

Since its inception, Paymi has securely managed over 135M transactions, and processed over $18 billion in customer spend, aiming now to grow its database of users and merchants with a more approachable and unique experience. Paymi provides a seamless experience for consumers to securely connect their debit and credit cards and redeem cashback on their everyday purchases.


  • Download the Paymi app in the app store
  • Create a profile and securely link your debit or credit card
  • Shop and start collecting cash back
  • Paymi uses the same security best-practices as the user’s banking institution which is multi-factor authentication to prevent unauthorized access to their accounts. Data is stored with 256-bit encryption to ensure information is always fully protected.

With exciting offers presented every week, Paymi partners can leverage anonymized data to design and optimize their unique customer promotions. This allows Paymi to deliver relevant cash back opportunities from incredible Canadian companies like Indigo, La Senza, Thai Express and Leon’s, all while maintaining the utmost data security for all members. At launch, offers of up to 15% cash back on great brands mean that customers can start benefitting from this reinvigorated rewards program immediately.

Canadians are encouraged to visit the app store to download the Paymi app, follow Paymi on social media on Facebook, Instagram, and Twitter to stay up to date on exclusive offers, and use hashtag #PaymiRewards to share shopping wins.  


Paymi uses card-linking technology to offer cash back on the purchases a customer makes with its merchant partners, both in-store and online. Paymi provides a seamless experience for consumers to securely connect their debit and credit cards and redeem cashback. Paymi also provides its merchant partners with unique marketing advantages through insight into individual customer spending habits. Paymi merchants leverage this data to design and optimize their unique customer offers. Paymi was acquired by EQ Works in July 2021.


EQ Works enables businesses to understand, predict, and influence customer behaviour. Using unique data sets, advanced analytics, machine learning and artificial intelligence, EQ Works creates actionable intelligence for businesses to attract, retain, and grow the customers that matter most. The Company’s proprietary SaaS platform mines insights from movement and geospatial data, enabling businesses to close the loop between digital and real-world consumer actions.


Logan Kazimer

Harmony Marketing

[email protected]

Susie Macrae

EQ Works/Paymi

[email protected]

Neither the TSX-V nor its Regulation Services Provider (as that term is defined in policies of the TSX-V) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements

This news release may contain forward-looking statements that are based on management’s current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. The Corporation is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.

A photo accompanying this announcement is available at


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