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Campari Launches New Campari Red Diaries Project Working with Artificial Intelligence: Fellini Forward

Campari, the iconic Italian aperitif, launches Campari Red Diaries 2021: Fellini Forward at the Campari Boat – In Cinema during the 78th Venice International Film Festival – La Biennale di Venezia. The project features a documentary that explores the future of cinema and human vs. machine creative collaboration based on a short movie created by Artificial Intelligence techniques including machine learning that studies the creative genius of one of the greatest filmmakers of all time, Federico Fellini. The documentary, featuring the short film, will have its North American premiere as a Partner Presentation at New York Film Festival on the 29th of September, 2021.

Campari has been fostering talented and passionate artists across different fields ever since its creation in 1860. From world-famous names to young and emerging talents, the relationship between Campari and the arts, especially cinema, has made its mark over the years, evidently still true to this day.

CAMPARI AND FEDERICO FELLINI

Campari collaborated with Federico Fellini on a unique advertisement in 1984, creating a strong partnership. This year, Campari continues the brand’s legacy, marrying creativity and innovation within the cinema industry with the most forward-looking technology calling upon Artificial Intelligence specialists, creativity fellows, Fellini experts, future generations, and Fellini’s crew and family themselves to contribute and comment on this unique art experiment.

CAMPARI FELLINI FORWARD: THE DOCUMENTARY

Campari is exploring new territories and fields in both the world of cinema and technology. The Campari Red Diaries 2021 Fellini Forward documentary, directed by award-winning duo ZCDC, Zackary Canepari and Drea Cooper, explores the topic of creativity, art, and technology. It captures the project at every stage, from research and development to the final short movie output. The documentary covers the full creative process, including the setup and inner workings of Artificial Intelligence and an overview of the tools used throughout the production.

All participating members added to the project to make it detailed and unique:

  • The definition of ‘Felliniesque’ was established thanks to Francesca Fabbri Fellini and Federico Fellini’s old crew.
  • Featured throughout the documentary are key insights and commentary from significant experts of Artificial Intelligence and creativity including science professors, data scientists, and art historians.

CAMPARI FELLINI FORWARD: THE SHORT MOVIE

The short movie is a unique creation that united human input and Artificial Intelligence tools. Inspired by Federico Fellini’s life, the movie presents a metaphorical story of the debut and evolution of the Maestro in the cinema world, following him from the very first spark of his passion as a young man up to his outstanding creations. Led by UNIT9, Fellini’s creative DNA was extracted through the analysis of his transcripts by Artificial Intelligence to understand patterns in language and descriptive detail, and visual analysis of the director’s signature shots including camera movement and facial emotion. The Artificial Intelligence tools then made suggestions to the script and visualization of the new short film to create a piece of cinema that felt ‘Felliniesque’. Building this pre-visualization tool on top of Unreal Engine, a real-time 3D creation platform, also enabled director Maximilian Niemann to picture and alter scenes before they were shot. With Maximilian’s and his crew’s input, as well as those who knew Fellini well, the result translates into an innovative and original approach to filmmaking and a passionate ode to Federico Fellini’s creative genius and dreamlike world.

Jean Jacques Dubau, Head of Marketing, Campari Group speaks of the project: “Through the Campari Red Diaries 2021 Fellini Forward project, Campari aims to continue the legacy of innovation and creativity set out by its founders, inspiring future generations and creatives across the globe to unlock their own passions.”

Fellini Forward premiered at the Campari Boat – In Cinema during the 78th Venice International Film Festival – La Biennale di Venezia  -The recap of the premiere can be seen here: https://bit.ly/Campari-Red-Diaries-Fellini-Forward-Launch

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